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        "rendered": "<h3 class=\"wp-block-heading\"><strong>Why do we celebrate New Year? An analysis of our traditions<\/strong><\/h3>\n\n\n\n<p>The New Year is a date that marks a before and after in our lives. But have you ever wondered why we celebrate this new year with so much joy and anticipation?<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><em>Talk to a destination expert!<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><em>Talk to our destination experts who have designed our itineraries!<\/em><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!-- Principio del widget de enlace de Calendly -->\n<link href=\"https:\/\/assets.calendly.com\/assets\/external\/widget.css\" rel=\"stylesheet\">\n<script src=\"https:\/\/assets.calendly.com\/assets\/external\/widget.js\" type=\"text\/javascript\" async><\/script>\n\n<!-- Contenedor centrado con bot\u00f3n de Calendly estilizado -->\n<div style=\"text-align: center; margin-top: 20px;\">\n  <a href=\"#\" onclick=\"Calendly.initPopupWidget({url: 'https:\/\/calendly.com\/travelecuador\/agenda-una-llamada-con-un-experto-en-el-destino-ecuador'});\" style=\"display: inline-block; padding: 10px 20px; background-color: #03045e; color: #ffffff; text-decoration: none; border-radius: 5px;\">Schedule a Call<\/a>\n<\/div>\n<!-- Final del widget de enlace de Calendly -->\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Related links:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/\/en\/quito-tesoro-en-medio-de-los-andes\/\">Quito a treasure in the middle<\/a><a href=\"https:\/\/\/en\/quito-tesoro-en-medio-de-los-andes\/\" target=\"_blank\" rel=\"noreferrer noopener\">of the Andes<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/\/en\/10-museos-que-debes-visitar-en-quito\/\">10 Mus<\/a><a href=\"https:\/\/\/en\/10-museos-que-debes-visitar-en-quito\/\" target=\"_blank\" rel=\"noreferrer noopener\">eos en Quito<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">The origin of a thousand-year-old tradition<\/h4>\n\n\n\n<p>The celebration of the New Year has ancestral roots linked to natural cycles such as seasons and crops. In ancient times, our ancestors marked the beginning of a new cycle as an opportunity to renew energy and give thanks for what they have received.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Does anything really change from one year to the next?<\/h4>\n\n\n\n<p>Even though the calendar changes and age increases, human beings remain the same. However, the New Year gives us a moment to reflect on the year that is ending, identify our achievements and learnings, and set new goals for the future. It is a kind of symbolic reset that pushes us to be better versions of ourselves.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n<!-- START ADVERTISER: Booking.com LATAM from awin.com -->\n\n<a rel=\"sponsored\" href=\"https:\/\/www.awin1.com\/cread.php?s=3718775&#038;v=18119&#038;q=404161&#038;r=1511596\">\n    <img decoding=\"async\" src=\"https:\/\/www.awin1.com\/cshow.php?s=3718775&#038;v=18119&#038;q=404161&#038;r=1511596\" border=\"0\">\n<\/a>\n\n<!-- END ADVERTISER: Booking.com LATAM from awin.com -->\n\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Ecuadorian traditions to welcome the New Year<\/h4>\n\n\n\n<p>In Ecuador, New Year celebrations are a mix of ancient customs and modern influences. Some of the most popular traditions include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The twelve grapes:<\/strong> It is customary to eat twelve grapes to the rhythm of the chimes at midnight, each one representing a month of the new year.<\/li>\n\n\n\n<li><strong>Colored underwear:<\/strong> It is believed that wearing yellow underwear attracts money, while red underwear symbolizes love.<\/li>\n\n\n\n<li><strong>The suitcases:<\/strong> Walking around the block with an empty suitcase represents the desire to travel during the year.<\/li>\n\n\n\n<li><strong>The puppets:<\/strong> In some regions, straw and cardboard figures filled with rockets are built and burned at midnight to symbolize the elimination of negativity.<\/li>\n\n\n\n<li><strong>New Year's Eve dinner:<\/strong> Families gather together to share a special dinner, which usually includes typical dishes such as turkey, rice pudding and colada morada.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<a href='https:\/\/www.kayak.es\/Quito.35586.guide' target='_blank' rel=\"noopener\"><img height='75' data-src='https:\/\/content.r9cdn.net\/rimg\/seo\/badges\/v1\/ORANGE_LARGE_FEATURED_KAYAK.png' src='data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' class='lazyload' \/><\/a>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The New Year is much more than just a date on the calendar. It is an opportunity to renew our hopes, strengthen our emotional bonds and build a better future. Although traditions may vary, the desire for a new beginning is universal.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<a href=\"https:\/\/www.getyourguide.com\/quito-l504\/summits-and-culture-in-quito-cable-car-middle-of-the-world-t609584\/\"><div style=\"position: relative; width: fit-content\"><img decoding=\"async\" src=\"https:\/\/gyg.me\/pQw3KK9K\" width=\"160px\" height=\"auto\" style=\"border: 1px solid #c6c8d0\" alt=\"GetYourGuide | Summits and Culture in Quito Cable Car &#038; Middle of the World\"\/><p style=\"position: absolute; font-size: 0.5rem; font-weight: 500; color: #000000; font-family: Arial, sans-serif; z-index: 999; margin: 0 auto; right: 0.2rem; top: 0.2rem; width: 60%; \">Summits and Culture in Quito Cable Car &#038; Middle of the World<\/p><\/div><\/a>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>What traditions do you celebrate on New Year's Eve? Share your experiences in the comments!<\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"44036414\",\n    formId: \"42a3a578-a15d-4bb9-aed7-563d94ee4939\"\n  });\n<\/script>",
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